Released on: March 3, 2008, 11:58 pm

Press Release Author: For More Free Resources visit www.onlinepublishingsite.com

Industry: Marketing

Press Release Summary: For beginning authors, book promotion is the key to success.
Whether an author self-publishes or is published by a major house, most often that
author needs to market her book herself if she wants there to be any chance at all
of it being successful. Large publishing houses are too concerned with promoting the
next blockbuster to focus even on mid-list titles, and smaller publishing houses
usually don't have the resources to commit to marketing their titles. Even worse off
are those who self-publish, because when they receive their books, they are on their
own. Any marketing that happens happens because of their efforts, and their efforts
alone.

Press Release Body: For beginning authors, book promotion is the key to success.
Whether an author self-publishes or is published by a major house, most often that
author needs to market her book herself if she wants there to be any chance at all
of it being successful. Large publishing houses are too concerned with promoting the
next blockbuster to focus even on mid-list titles, and smaller publishing houses
usually don't have the resources to commit to marketing their titles. Even worse off
are those who self-publish, because when they receive their books, they are on their
own. Any marketing that happens happens because of their efforts, and their efforts
alone.
What is a new author to do? He can sit back and hope that his book sells somehow, or
he can put money into a marketing plan and hope that plan is successful. But without
a marketing background, that money can be wasted quickly. As a result, many authors
don't market out of fear of loss and uncertainty, and sell far fewer books than they
should.
Into this void comes a wonderful book - Book Marketing from A-Z by Francine
Silverman. The sub-title explains it all: "More than 300 authors share the peaks and
pitfalls in promoting their books."
Silverman hasn't so much written this book as she has edited it. She is the
successful author of two books, as well as the owner of a very influential book
promotion newsletter. Over a couple years of publishing her newsletter, she has
collected marketing success stories from many authors, and, combined with her own
expertise, has put it all together into an excellent resource.
This book contains everything a new (or even experienced) author needs to begin
marketing. Authors might be surprised to learn that there are many free things they
can do to market their books! For example, I was surprised at how many authors
related that something as simple as handing out bookmarks or pens stamped with their
website and book name resulted in much publicity and many sales.
The book is comprehensive-arranged alphabetically, Silverman covers such topics as
the importance of good reviews, what to do (or not do) at book signings, how to
brand yourself, how to tie-in with holidays or movies, how speaking engagements can
help a career blossom, and how to send out press kits. There are two huge sections
on using Internet technology (web sites, ezines, e-groups, etc.) and newsletters to
build a following. In my view, these two sections are the most informative sections
of the book.
Silverman has produced a timely, comprehensive, and very helpful book that new and
expert authors will return to time and again as they build their writing careers


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